Resume
Experience
March 2024 - Current
CONTENT MARKETING MANAGER
In charge of all content marketing activities including blogs, white papers, partner articles, press releases, social media, etc. Heavy emphasis on transportation and logistics services and SaaS offerings.
Loadsmart
January 2022 - August 2023
SR. PRODUCT MARKETING MANAGER
Alloy.ai
Played an instrumental role in strategic product launches by ensuring consistent messaging and positioning across all departments including sales, solutions consulting, product, client success and technical implementation teams.
Defined and captured use cases and customer examples in the form of web pages, demo videos, articles, help center resources, sales slides, and email & in-app campaigns.
Developed prospect and partner-facing collateral as well as enablement materials for account executives. Served as a subject matter expert across external channels including the analyst community, user-groups and industry events.
March 2021 – January 2022
SR. PRODUCT MARKETING MANAGER
E2open
Owned all product marketing activities for the freight, transportation and logistics SaaS applications. Developed and published real-time indices using customer data. Aligned multiple teams from recent acquisitions onto a unified strategy.
December 2017 – March 2021
PRODUCT MARKETING MANAGER
Kuebix, a Trimble Company
Lead product launches and GTM strategies at a high-growth TMS startup. Created all sales enablement and marketing content including thought leadership articles, blogs, battle cards, white papers, data sheets, case studies, email campaigns, sales presentations, competitor & market intelligence and training documents.
Managed webinars and owned all media outreach. Led the partner program with NetSuite and other ERPs.
Helped grow the Kuebix user base from 1,200 - 25,000 before assisting with a successful acquisition.
August 2016 – December 2017
ACCOUNT EXECUTIVE
Owned account management for the Amazon and Target frozen foods accounts including frequent collaboration with transportation teams and carriers.
C&S Wholesale Grocers
January 2015 – August 2016
LEAD GENERATION SPECIALIST
Responsible for activities between sales and marketing. Marketed home-grown logistics SaaS technology. Created all sales collateral. Designed and implemented the company’s sales methodology and buyer personas.
C&S Wholesale Grocers
July 2013 – January 2015
BUSINESS ANALYST
C&S Wholesale Grocers
Completed an intensive marketing & sales leadership development program for a national distributor. Departments included marketing, merchandising, transportation, account management, and customer service.
Education
2010 - 2013
MOUNT HOLYOKE COLLEGE
BA, Economics
Minor, Chinese Language
South Hadley, MA
Professional skillset
Industry Trends & Research
Analytics and Indices
Technical Jargon Translation
Analyst Relations
Go-to-Market Messaging
Sales Enablement
Content Leadership
Use Case Synthesis
Campaign Execution
Use Case Synthesis
Product Release & Launch
Webinar Hosting
In-App Messaging
Conference Execution
Creative Design